How to Use Instagram Ads for Your Poshmark IG Account

Want to make more sales through social media? No matter what you do, or what you post, nothing seems to be driving in those sales, does this sound familiar? According to intuit, the average American spends about 3 hours a day on social media and business owners typically spend 6 hours a day managing their profiles. Canadians are now averaging 3.2 hours of social media usage a day, which is up 11% from the previous year.  With all these people on the internet, there’s got to be a way to convert social media users into social media customers.  

Like any business, you will need to invest some of your time and money into growing your business. Don’t go clearing your savings account, start small with a few social media ads. 

Eye-Catching Content 

When creating a social media ad, make it eye-catching. According to Instagram, users typically scroll every 3 seconds so, you have 3 seconds to grab the viewers’ attention. 

Focus your Target Audience 

Target the audience that fits your niche. With millions and millions of people on social media, it’s very easy to waste your ads. Begin by creating a few different ads. Play with the viewers age, location, gender and interest. You don’t need to invest too much into these ads, start off with $5 a day for 3-5 days. On average, instagram will show your content to 1,000 people per $5. After your ads are complete, you can see your completed insights. Your ad insights will show the top locations, age range and locations of your viewers. You will also see how many times viewers visited your website/profile, impressions, follows and discoveries.  

Offer Something Irresistible 

When you offer a discount or a free item you will generate traffic to your site/profile. Remember, you have 3 seconds to wow your next potential customer, make it irresistible! 

Use the Right Hashtags 

Hashtags are your friend, sometimes it may not seem like it but, they are essential! Using the correct hashtags can make or break your social media marketing.  

1. Choose three to five popular hashtags. Popular hashtags have around 300,000 to 1 million posts for a specific hashtag. Anything over 1 million generally is irrelevant to you because it’s so saturated with content that the only thing you’ll attract are spambots. And you don’t want that! 
 
2. Select three to five moderately popular hashtags. These are the hashtags that fall in the 80,000 to 300,000 range. 
 
3. Pick three to five niche-specific hashtags. These are super-targeted specifically to your industry, what you do, the solution you provide, and what your customer is looking for. 
 
⭐️ Include one or two of your branded hashtags. 
 
If you follow this formula, you’ll already be up to 12–15 hashtags which is the number of hashtags you should be using on instagram. 

Social media ads are considered business expense, just like our Poshmark virtual assistant services and may be written off your taxes! If you want to take your Poshmark business to the next level, you need to start investing into it.  

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